NEW: Fujifilm GFX 50S Medium Format

GROUNDBREAKING FUJIFILM GFX 50S MEDIUM FORMAT MIRRORLESS CAMERA DELIVERS ULTRA-HIGH IMAGE QUALITY FUJIFILM GFX 50S combines an extraordinary sensor, processor and design with FUJINON lenses to give users the ultimate photography experience . The innovative GFX system utilizes a Fujifilm exclusive 43.8 x 32.9mm (FUJIFILM G Format) 51.4MP CMOS sensor with approximately 1.7x the area of […]



The FUJIFILM X-T20 packs the latest technology into its beautifully designed compact and lightweight body so you get the most from your photography whatever you choose to shoot. Featuring Fujifilm’s X-Trans CMOS III, a 24.3-megapixel APS-C sized sensor renowned for outstanding image quality when combined with high performance XF lenses. Thanks to its random pixel […]


NEW: Leica M10

LEICA M10 The Camera. Leica Camera is proud to announce the expansion of the digital Leica M family with the introduction of the Leica M10. Slimmer in size, faster in performance, and offering the best image quality with smarter connectivity for intuitive usage – the Leica M10 sets the new standards for rangefinder photography and […]


Contest: Leica Oskar Barnack Award 2017

Leica Camera is pleased to announce the Leica Oskar Barnack Award Newcomer 2017. From March 1 to April 10, 2017, participants can submit their entries via the website The Leica Oskar Barnack Award Newcomer 2017 is for professional photographers aged 25 or younger. Please note that this competition is not limited to photos taken […]


REVIEW: Zeiss Milvus 15MM F/2.8 & 135MM F/2

This week we had the pleasure of looking at the new Zeiss Milvus 15mm f/2.8 and 135mm f/2. The Milvus line is set to replace the majority of the older ZE and ZF series which will be referred to as the “Classic” line. These lenses are all manual focus and while that may not work […]


PRE-ORDER: The New Panasonic Lumix GH5

Upgraded, redesigned, and filled with features, the Lumix DC-GH5 Mirrorless Micro Four Thirds Digital Camera from Panasonic provides an outstanding imaging platform for shooters who demand some of the best video and still photography quality they can get in a single compact camera. At the heart of the camera is a 20.3MP Digital Live MOS […]


NEW: Nikon D5600

Today, Nikon Canada announced the Canadian availability of the compact and lightweight Nikon D5600, a connected camera for those ready to step up their photography, while easily sharing amazing images with friends and family. The 24.2-megapixel D5600 features Nikon SnapBridge, which allows users to transfer images directly from their camera to a smart device through […]


NEW: Downtown Camera Glassware!

Need an extra holiday stocking stuffer? Well, we’ve prepared some unique glassware for all photographers to enjoy! Designs include: Sunny 16 F/8 & be there World’s Best Shooter Got the Shot Hit Me with your Best Shot Fire Away Visit us today to get one of these unique glassware for that special someone! *Bonus $5 […]

Film Photography, Photographic Film

DEAL: Cinestill 800T & 50D are on sale! (Dec 9 – 24) + Cinestill 120 update

Hello there, The Discount In order to show our support for Cinestill, we are doing discounts on both 50D and 800T films from now until Dec 24, 2016. Cinestill 120 Update There has been another delay with the Cinestill 120 films and we estimate the medium format arrival for January (see quote from below) “Fulfillment […]