NEW: Sony α9 & FE 100-400mm Lens

Sony a9 In one game-changing leap the revolutionary image sensor and high-speed processing of the α9 reaches performance levels far beyond the incremental improvements gained through decades of mechanical refinement. There is no viewfinder blackout. Continuous shooting speeds exceed those possible with mechanical shutters. Higher shutter speeds are available, and all without noise or vibration. […]


NEW: Fujifilm Instax SQ10

Explore your creative side with the FUJIFILM Instax® SQUARE SQ10 Hybrid Instant Camera. This new instax instant camera lets you print SQUARE photos so your photo creations are even bigger than before. You can add creative filters to your images, brighten or darken your image and add vignettes BEFORE you print. Shoot double exposures or […]


NEW: Fujinon GF 110mm & 23mm Lenses

GF23mm The FUJINON GF23mmF4 R LM WR is a super wide-angle lens and is ideal for shooting landscapes and architectural photography. With a focal length equivalent to 18mm in the 35mm format, the GF23mm lens is specifically designed for the new G Mount and 43.8 x 32.9mm sensor. Key Features for the GF23mm Super Wide […]


NEW: Nikon D7500

The new D7500 features Nikon’s latest 20.9-megapixel DX-format imaging sensor and EXPEED 5 processing engine, the same high-performance heart of the Nikon D500. Designed to excel in a wide array of shooting conditions, the D7500 eliminates the optical low-pass filter (OLPF) for maximum sharpness and clarity, with the class-leading dynamic range flexibility that is a […]

Film Photography, Photographic Film, Support

SUPPORT: As the Raven Flies – Cross-Canada Bike Journey

We’re pleased to announce that we are supporting Asad Chishti and Jonathon Reed on their Cross-Canada Bike Journey. Their project is called “As the Raven Flies” and was successfully crowdfunded on Kickstarter. As part of their Kickstarter commitments, they will be documenting their experiences on video and photos. Asad is an avid Photographic Film user […]



Latest PowerShot Digital Camera Provides Impressive Image Quality, Zoom Range and Tilting LCD screen in a Compact Size This new digital camera boasts a 20.3 Megapixel* CMOS imaging sensor and a powerful 40x Optical Zoom lens (equivalent to 24-960mm) in a form factor that easily fits in a pocket, making it an outstanding camera for […]